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July 17 2012

These four women make up a creative varsity team at Cheil Worldwide in South Korea. They were the first creatives to bring a Cannes Grand Prix to Korea in 2011. Why: Together, these women made up a team that came out with “Tesco’s Home Plus Subway Virtual Store” which swept the awards show circuit last year. Basically, the campaign brought the grocery store experience into a subway station by blowing up an image of a super market fridge along with QR codes where the prices should go so that people can make real purchases with their phones. If one buys the items, they will be delivered by the time they get home from the subway. This mixture of ambient design and mobile commerce increased the store’s online sales by 130 percent from November 2010 to January 2011. (via The Most Creative People In Advertising - Business Insider)

These four women make up a creative varsity team at Cheil Worldwide in South Korea. They were the first creatives to bring a Cannes Grand Prix to Korea in 2011. Why: Together, these women made up a team that came out with “Tesco’s Home Plus Subway Virtual Store” which swept the awards show circuit last year. Basically, the campaign brought the grocery store experience into a subway station by blowing up an image of a super market fridge along with QR codes where the prices should go so that people can make real purchases with their phones. If one buys the items, they will be delivered by the time they get home from the subway. This mixture of ambient design and mobile commerce increased the store’s online sales by 130 percent from November 2010 to January 2011. (via The Most Creative People In Advertising - Business Insider)