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"The business proposition is compelling: A company offering APIs will build it just once, and whether 10 or 10,000 companies use it, the level of effort on the API side is roughly the same. This greatly reduces the high costs of traditional custom point-to-point integration between two companies, particularly as API becomes more widely used and successful."
2012 Is Shaping Up As the Year of Open APIs - Dion Hinchcliffe’s Next-Generation Enterprises